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THE MOST IMPORTANT RESEARCH MAY NOT HAVE AN ROI YET
We have gotten very comfortable asking one question about almost everything: What is the return on investment?
In business, that is usually a reasonable question. In medical research, it can become a limiting one.
Some of the most important scientific work does not begin with a product, a treatment, or a clear path to revenue. It begins with a question about how something works, why a biological process behaves the way it does, or what researchers still do not understa
14 hours ago5 min read
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